How to Use AI for Customer Insights & Product Analytics: A Mini Course

Every product role requires confidence with data and making data driven roadmap decisions, but understanding how to apply the latest AI tools and techniques can be daunting. This mini course will help you cut through the noise and give you practical examples on how to use AI to analyse customer behaviour and uncover insights more effectively.

From the author of the Amazon #1 New Release The Insights Driven Product Manager—recognised as one of the top 20 books for Product Managers by Amplitude—this mini course is packed with actionable insights to help you elevate your product decisions and measure true customer and business impact.

What You'll Learn:

• The most useful AI use cases for product analytics
• How to gather customer insights more effectively using AI
• How to use generative AI tools to analyse customer sentiment and qualitative data
• How to perform your own scatter text analysis, including GPT prompt
• How to build your own analytics dashboard in minutes
• How to leverage the latest AI capabilities of product analytics tools
• How to find new product opportunities and analyse customer trends
  

What’s Included:

• Short but concise high quality video learning module: 25 minutes of focused, actionable insights in one engaging session
• Downloadable slides: Review the material at your own pace to reinforce your learning
• Real world tools, demos and techniques: Practical tool examples and demos using generative AI tools and product analytics platforms like Mixpanel and Amplitude, to analyse customer behaviour, identify trends, and improve your metrics
  

Who This Is For:

• Product Managers, Business Leaders, Founders
• Product Designers, UX Designers, User Researchers

About the Instructor

Corinna Stukan is a product executive, startup advisor and investor with 15 years experience leading B2B and B2C products across APAC, Europe and the US. She is the founder of The Insights Driven PM, currently serves on the advisory board of Impact Chain and advises a range of AI and FinTech startups in New Zealand. She leverages her pragmatic German approach to help organisations connect data insights with strategy - by tracking less, but better. Her book "The Insights Driven Product Manager" hit #1 Amazon New Release in two categories and was recommended by analytics leader Amplitude as one of the top 20 books for Senior Product Managers.

What Other People Say - Previous Analytics Talks & Books

"This was a masterclass in the practical use of metrics" — CPO & Product Advisor, NZ

"A no BS examples-based perspective from Corinna Stukan on what data to record and act on to make effective product-decisions. I used the book preparing for a job interview for a data heavy role :)" — Product Leader, UK

"Any successful organization understands the need for relevant data in the modern marketplace. The book The Insights Driven Product Manager helps to zero in on what data you should be considering when making critical decisions for your product plan, including what metrics to consider and when to use qualitative or quantitative data. Written for product managers and leaders at tech companies, it’s full of advice on how to become more insights-driven, create product roadmaps and other essential facets of the PM role." — Amplitude, Leading Analytics Platform