The Insights Driven Product Manager: Master Product Metrics And Uncover True Data Insights

The Insights Driven Product Manager is your ultimate guide on mastering product metrics, getting better data insights and making more impactful product decisions.

"Only 10% of product teams are able to validate their most important product decisions with data." — The State of Product Analytics. 

Recognised as one of the top 22 books for Senior Product Managers by Amplitude in 2024 📈

The Insights Driven Product Manager shares real life examples, pragmatic advice and reusable templates on: 

• Which product metrics to track
• How to make your metrics more actionable
• How to run A/B experiments
• How to link product metrics to business impact
• When to use qualitative vs quantitative data
• How to share insights with your stakeholders
• How to create a truly insights driven culture

Bonus attachment 👉🏼 reusable templates and worksheets you can apply to your product straight away

What other people say

"A light, no BS examples-based perspective on what data to record and act on to make effective product-decisions." — Paul McCrodden, Product Leader, UK

"Any successful organization understands the need for relevant data in the modern marketplace. This book helps to zero in on what data you should be considering when making critical decisions for your product plan, including what metrics to consider and when to use qualitative or quantitative data. Written for product managers and leaders at tech companies, it’s full of advice on how to become more insights-driven, create product roadmaps and other essential facets of the PM role." — Amplitude

"Whether you’re a seasoned PM or just starting out, this book is a must-read! My biggest takeaway? I’ll be rallying my team to realign with a powerful tool from the book: the Metrics One Pager. It’s a brilliant workshop idea that helps define actionable insights and drives insight-based decision-making across the board." — Tom Ryan, Co-Founder & Head of Product Engineering, UK

"Practical and easy to digest. Using insights to strengthen design solutions and build lasting impact for the business is something designers (and engineers) will benefit from in the long-run." — Thea Betts, Product Design Lead, NZ

"I wish I had found something like this sooner. It is very well written with great advice. A lot of the time new product managers, or even experienced ones struggle with a structured approach to metrics. Reading this book was pure delight, enlightenment, and a refresher to identify and focus on the most important metrics, use them to learn, and let them be the guide for the actions." — Atif Iqbal, Product Manager FinTech, AUS

"A valuable guide for both new and experienced Product Managers to help them focus on metrics that truly matter!"  — Quinnie Chen, PM & Co-founder @Mindcellar, AUS

"Really well written! A book that is succinct and insightful!"  — Kinanti Desyanandini, Product Designer, AUS


Who this ebook is for

• Product Managers of technology products who want to become more insights driven
• Business leaders who want to use better data insights to inform product roadmaps
• Product ops, designers, engineers or marketers who want to learn about product metrics and tools

About the authorCorinna Stukan is a product leader, startup advisor, writer and speaker with 15 years of global experience in B2B and B2C products. She leverages her pragmatic German approach to help organizations connect data insights with strategy - by tracking less, but better.