Free Analytics Tracking Plan Template For Product Teams 📈

A Practical and Effective Event Tracking Specification for Your Application

Struggling to define the right events to track in your product or don't know how to get started? Most event tracking sheets are overly complex - this one gets the essentials right.

The Insights Driven PM's Analytics Tracking Plan Template is an easy to use spreadsheet designed for product managers, designers and engineers to specify and document key product analytics tracking events. It helps you:

• Define the most important events and attributes to track in your application
• Create a detailed event spec for your development team to implement
• Establish a single source of truth for your product team on what’s being tracked

📈 From the author of Amazon #1 New Release The Insights Driven Product Manager - recognised as one of the top 22 books for Product Managers by Amplitude in 2024. This template is based on real world experience leading product teams and refining analytics strategies.

What’s Included?

• Events tracking list spreadsheet to define key user actions to track
• How to use event properties to get more insight from your events
• Additional user properties list to track more details about your users
• Example key events to help you get started
• Best practice tips to ensure your tracking plan is useful
• Practical, clear format - no unnecessary complexity

Formats Available:

📈 Google Sheet
📈 Excel

This Analytics Tracking Plan Template is designed to help you start with a strong foundation and build a tracking plan that works. I have personally used this format over many years for both my own products as a VP of Product, and refined with with feedback from dozens of product teams I’ve coached and advised on product analytics through The Insights Driven PM.

🚀 Download now and make your event tracking effortless!